SEO 101 | Get to know your online visitors

3. Get to know your online visitors.
How to do that? It's called analytics. Simple code pasted into the skeleton of your site and wham! instant information about your visitors. Done right, your marketing company/SEO should be able to share with you where your visitors are coming from, what they are doing and measure which paid online strategies are producing a return for your business. You can use this information to expand on your off-page optimization and promotion. Seth Godin calls it 'building Tribes'. It's understanding the fundamental behavior of consumers, and if you think about it, we are social creatures. Both offline and on. The task of good marketing is to understand consumer behavior and give you, business owner, the recommended strategy to attract your target consumers.

Now, armed with an understanding of your target market, seeing what your competition is doing and having a feel for the competitiveness of your market, setting some realistic goals of your online strategy, and implementing sound anaytic reporting, you are ready to jump into the elements of designing your site and the promotion strategy.

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